With the right marketing plan in place, a prospect gains knowledge about the company and what they have to offer. When laying the path to sales activity, consider a prospect’s journey specifically for the business that will take them on the road to a purchase.
It takes a split second for a visitor to form an impression about a brand based on a website, social media presence, or any online appearance. Creating a great first impression relies on demonstrating professionalism, being seen as an authority, and establishing trustworthiness.
The remote work environment has affected audience behavior. It’s up to marketers to meet customers where they are at. Businesses must prioritize the expectations of the customer through a balanced approach to address the hybrid world.