· 16. November 2022
When companies decide to support a social cause or initiative, they too often take an incomplete approach that doesn’t give them the exposure and other benefits that they were hoping to achieve. With a comprehensive cause-related marketing plan, both the business and the nonprofit benefit in great ways.
· 27. September 2022
Differentiation execution is an intentional and rational thought process that focuses on the critical factors and variables that will influence the long-term success of the business.
· 17. August 2022
Differentiation is more than offers, branding, and communication. It encompasses every customer interaction.
When a brand is considered strong, the name is well-known, the products sell easily at desired prices, and customers choose it regularly over other brands. A strong brand creates positive connections that deepen the emotional response of the customer.
It’s important to keep website content fresh and up to date. But it is just as important to drive traffic to the site. The more traffic to your website, the more opportunities you have to grow your business.
With the right marketing plan in place, a prospect gains knowledge about the company and what they have to offer. When laying the path to sales activity, consider a prospect’s journey specifically for the business that will take them on the road to a purchase.
· 24. January 2022
It takes a split second for a visitor to form an impression about a brand based on a website, social media presence, or any online appearance. Creating a great first impression relies on demonstrating professionalism, being seen as an authority, and establishing trustworthiness.
· 26. October 2021
An abundance of marketing data isn't necessarily useful and may lead you down the wrong path.
· 22. September 2021
The remote work environment has affected audience behavior. It’s up to marketers to meet customers where they are at. Businesses must prioritize the expectations of the customer through a balanced approach to address the hybrid world.