Marketing Strategy

Marketing Strategy · 28. April 2022
Creating a Path to Sales
With the right marketing plan in place, a prospect gains knowledge about the company and what they have to offer. When laying the path to sales activity, consider a prospect’s journey specifically for the business that will take them on the road to a purchase.
Marketing Strategy · 24. January 2022
What First Impression Are You Making?
It takes a split second for a visitor to form an impression about a brand based on a website, social media presence, or any online appearance. Creating a great first impression relies on demonstrating professionalism, being seen as an authority, and establishing trustworthiness.
Marketing Strategy · 26. October 2021
What Does It All Mean?
An abundance of marketing data isn't necessarily useful and may lead you down the wrong path.
Marketing Strategy · 22. September 2021
6 Best Practices for Marketing in a Remote World
The remote work environment has affected audience behavior. It’s up to marketers to meet customers where they are at. Businesses must prioritize the expectations of the customer through a balanced approach to address the hybrid world.