My experience in production brings value to the strategic thinking and messaging needed to develop a tailored marketing approach for manufacturers. For the manufacturing industry, marketing is a crucial part of the business that touches prices, products, and sales necessary to:
Marketing serves as a way to cultivate existing and new relationships, keeping your brand in front of customers when they are ready to buy. It also serves to make your prospects and customers aware of new products that will have unique value to their business.
Helping manufacturers grow means using a combination of tactics such as trade shows, email marketing, direct mail, social media, surveys and website engagement. I work with manufactures to set up annual marketing plans and specific marketing tactics that dovetail with sales efforts. Tailored strategies focus on marketing campaigns and new market opportunities that work toward fulfilling revenue goals. By overlaying metrics for trade shows, email behavior, website traffic, social media engagement and other tactics, strategies are continually assessed and adjusted to improve outcomes.