Like so many people, I love history. It gives me particular satisfaction when I can put a historical perspective on something personal or professional. People often talk about content marketing like it is something new in a marketer’s toolbox. In reality, brands have been telling their stories for hundreds of years. In 1732, Benjamin Franklin published the yearly Poor Richard’s Almanack to promote his printing business. Charles Scribner’s Sons began publishing Scribner’s Magazine in...
Blogs are an effective way to exhibit your expertise on the subject matter of interest to your audience. As professionals, all of us have much to share. Avoid these pitfalls and your readers will look forward to your next blog.
Whether you are a solopreneur, a small business or middle-market enterprise, the last thing you want to do is be invisible. Why? Your clients may think that you are out of business or not interested in doing business with them.
Have you ever heard the phrase “It’s not about you”? Well it’s truer now than ever during the pandemic.
Whether your customers are consumers or businesses, the pandemic has changed the marketing landscape. The overall approach of marketing messaging has changed to a softer tone and stronger focus on value. Businesses are more generous with information that is helpful to their audience and less on promotional content.
Be proactive during uncertain economic conditions. Use this time to revisit your marketing plan. Optimistic marketers and visionary business leaders can prosper through downturns, not only growing their companies, but also seizing new market share.
If your business is not doing some level of lead generation marketing, you are missing out on opportunities to grow your business. All businesses need customers to grow. To do this, they need to market to potential customers to gain their attention. This is where lead generation marketing comes into play.
When people hear the phrase “lead generation,” it may seem nebulous or something out of their reach. However, there are straight forward ways to generate leads through marketing to keep their sales funnel active.
Literally everything a Marketing department does is intended to facilitate sales. Therefore, the goal of any marketing department is to work towards setting up the sales team for success: generating brand awareness and inquiries, motivating high potential leads, and nurturing prospects until they are ready buy.