If your business is not doing some level of lead generation marketing, you are missing out on opportunities to grow your business. All businesses need customers to grow. To do this, they need to market to potential customers to gain their attention. This is where lead generation marketing comes into play.
When people hear the phrase “lead generation,” it may seem nebulous or something out of their reach. However, there are straight forward ways to generate leads through marketing to keep their sales funnel active.
Literally everything a Marketing department does is intended to facilitate sales. Therefore, the goal of any marketing department is to work towards setting up the sales team for success: generating brand awareness and inquiries, motivating high potential leads, and nurturing prospects until they are ready buy.
Marketing and Sales departments may operate in silos to the detriment to the organization and their goals. When this happens the result is lackluster sales results and a lot of finger pointing. Revenue goals can be met or exceeded by making sure that Marketing and Sales teams work together in these following ways.
The definition of insanity is doing the same thing over and over and expecting a different result. This is applies to so many things including marketing. If you haven't already, you should be taking a fresh look at your marketing strategy to make sure your outcomes for 2019 will exceed 2018.
No doubt about it. Social media is part of the marketing mix for any business today. But, managing it and getting results from it can be a challenge. If you have structure around your social media efforts, you won’t waste your time and resources. Here are some pointers on adding value to your social media.
ABM is a form of strategic business marketing where an organization takes an individual prospect or customer and treats it like its own market. It is worth considering because it is better at delivering ROI than casting a wide net to appeal to as many companies as possible.
Email marketing can be a powerful marketing tool because it can be targeted, it is measurable, it has a high return on investment and it has vast reach. But it won't be successful without following these 7 guidelines.
Articles about how to have better results with email marketing, social media, direct mail and assorted other media come across my desk all the time. Each one focuses on one type of marketing tactic. One thread runs through all of them - content! Certain principles about content apply to all of them. Keep these in mind when developing any type of content and your results will be better. It's not about you - it's about your customer, the reader. Don't start with what you do, that will come later....
When I started my business 15 months ago, I was a novice at networking. Like many small business owners I spend a good amount of my time networking to meet other business owners with the goal of bringing in new prospects. The purpose of networking is not to necessarily meet people who need your services.