My understanding of printing management and experience in production adds value to the strategic thinking and messaging needed for a tailored marketing approach for commercial printers.
Like other highly competitive industries, commercial printing is often in need of differentiation:
Keeping your brand in front of customers is key to ensure that your prospects think of you first when they are ready to buy. Another important aspect of leveraging marketing to grow a commercial printer is to make your prospects and customers aware of products and services that will help bring them new business.
Helping commercial printers grow their business means using a combination of email marketing, direct mail, social media, surveys and website promotions. I work with owners to set up annual and monthly marketing plans to fulfill revenue goals incorporating blogs, email campaigns and supporting social media posts that dovetail with specials, seasonal best sellers and business and marketing advice. By overlaying metrics for email behavior, website traffic, social media engagement and other tactics, strategies are continually assessed and adjusted to improve outcomes.
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