Marketing is All About Nurturing & Generating Leads

There are lots of reasons to market your business:

  • Improve brand awareness
  • Keep your name in front of potential customers
  • Position yourself as an expert
  • Build trust and cultivate relationships
  • Generate interest in your offerings
  • Launch new products or services 

Ultimately, these all work toward generating leads and moving them from cold to warm prospects.


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Give Sales What They Want

In my last blog I wrote about the importance of sales and marketing working together and what a productive relationship would look like. In this article I discuss what your sales team needs from marketing to support their efforts. Keep in mind that effective sales support depends on a good working relationship between marketing and sales.

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