Marketing is All About Nurturing & Generating Leads
There are lots of reasons to market your business:
- Improve brand awareness
- Keep your name in front of potential customers
- Position yourself as an expert
- Build trust and cultivate relationships
- Generate interest in your offerings
- Launch new products or services
Ultimately, these all work toward generating leads and moving them from cold to warm prospects.
Give Sales What They Want
In my last blog I wrote about the importance of sales and marketing working together and what a productive relationship would look like. In this article I discuss what your sales team needs from marketing to support their efforts. Keep in mind that effective sales support depends on a good working relationship between marketing and sales.