Stop the War Between Sales and Marketing

I’ve worked with Marketing and Sales departments that operated in silos to the detriment to the organization and their goals. When this happens the result is lackluster sales results and a lot of finger pointing. Sales teams don’t get the quality of leads they need. Without market and customer intelligence Marketing isn’t able to build effective campaigns.

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Don't Just Sit There, Improve Marketing Outcomes

A frequently quoted definition of insanity is doing the same thing over and over and expecting a different result. This is applies to so many things including marketing. If you haven't already, you should be taking a fresh look at your marketing strategy to make sure your outcomes for 2019 will exceed 2018. 


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Improving the Effectiveness of Social Media Efforts

No doubt about it. Social media is part of the marketing mix for any business today. But, managing it and getting results from it can be a challenge.

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What is Account Based Marketing and Why Would You Use It?

I’m a huge proponent of target marketing – identifying specific vertical markets and creating marketing strategies and content for each one. Account Based Marketing takes this to a new level.

Account Based Marketing (ABM) is the antithesis to the more widely used marketing method of casting a wide net to appeal to as many companies as possible. ABM is a form of strategic business marketing where an organization takes an individual prospect or customer and treats it like its own market. 


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Key Strategies for a Successful Email Campaign

Email marketing is a great marketing tool because it can be targeted, it is measurable, it has a high return on investment and it has vast reach – email is ubiquitous in today’s world. However, it needs to be done right for it to be successful.

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