I’m a huge proponent of target marketing – identifying specific vertical markets and creating marketing strategies and content for each one. Account Based Marketing takes this to a new level.
Account Based Marketing (ABM) is the antithesis to the more widely used marketing method of casting a wide net to appeal to as many companies as possible. ABM is a form of strategic business marketing where an organization takes an individual prospect or customer and treats it like its own market.
Email marketing is a great marketing tool because it can be targeted, it is measurable, it has a high return on investment and it has vast reach – email is ubiquitous in today’s world. However, it needs to be done right for it to be successful.
Articles about how to have better results with email marketing, social media, direct mail and assorted other media come across my desk all the time. Each one focuses on one type of marketing tactic.
One thread runs through all of them - content! Certain principles about content apply to all of them. Keep these in mind when developing any type of content and your results will be
By following these few principles you'll get more interest in what you have to offer whether you are posting on facebook or sending a direct mail piece.
When I started my business 15 months ago, I was a novice at networking. Like many small business owners I spend a good amount of my time networking to meet other business owners with the goal of bringing in new prospects. The purpose of networking is not to necessarily meet people who need your services.
No matter what your business is, you need to reach and influence potential customers to buy your product or service. The message needs to be crafted in a certain way for the greatest effect. This applies to your website,