24. July 2019

Marketing and Sales departments may operate in silos to the detriment to the organization and their goals. When this happens the result is lackluster sales results and a lot of finger pointing. Revenue goals can be met or exceeded by making sure that Marketing and Sales teams work together in these following ways.

11. November 2014

Articles about how to have better results with email marketing, social media, direct mail and assorted other media come across my desk all the time. Each one focuses on one type of marketing tactic. One thread runs through all of them - content! Certain principles about content apply to all of them. Keep these in mind when developing any type of content and your results will be better. It's not about you - it's about your customer, the reader. Don't start with what you do, that will come later....