11. November 2014

Articles about how to have better results with email marketing, social media, direct mail and assorted other media come across my desk all the time. Each one focuses on one type of marketing tactic. One thread runs through all of them - content! Certain principles about content apply to all of them. Keep these in mind when developing any type of content and your results will be better. It's not about you - it's about your customer, the reader. Don't start with what you do, that will come later....