Leadership · 14. December 2022

Sharing lifelong lessons to help future leaders attain greater fulfillment and success.

Marketing Strategy · 16. November 2022

When companies decide to support a social cause or initiative, they too often take an incomplete approach that doesn’t give them the exposure and other benefits that they were hoping to achieve. With a comprehensive cause-related marketing plan, both the business and the nonprofit benefit in great ways.

Marketing Strategy · 27. September 2022

Differentiation execution is an intentional and rational thought process that focuses on the critical factors and variables that will influence the long-term success of the business.

Marketing Strategy · 17. August 2022

Differentiation is more than offers, branding, and communication. It encompasses every customer interaction.

Marketing Strategy · 27. July 2022

When a brand is considered strong, the name is well-known, the products sell easily at desired prices, and customers choose it regularly over other brands. A strong brand creates positive connections that deepen the emotional response of the customer.

Marketing Strategy · 22. June 2022

It’s important to keep website content fresh and up to date. But it is just as important to drive traffic to the site. The more traffic to your website, the more opportunities you have to grow your business.

Marketing Strategy · 28. April 2022

With the right marketing plan in place, a prospect gains knowledge about the company and what they have to offer. When laying the path to sales activity, consider a prospect’s journey specifically for the business that will take them on the road to a purchase.

16. March 2022

As I celebrate the 10th year since I launched my business, it's a good time to reflect on the things that have had a positive impact on my business.

Brand Assessment · 22. February 2022

How does an organization move forward? Are there opportunities that are not being taken advantage of? Perhaps it is time for a “temperature check” to identify those opportunities.

Marketing Strategy · 24. January 2022

It takes a split second for a visitor to form an impression about a brand based on a website, social media presence, or any online appearance. Creating a great first impression relies on demonstrating professionalism, being seen as an authority, and establishing trustworthiness.