16. November 2021

Shore up marketing strategies to generate interest in your company and make it easier to attract candidates that are a good fit.

Marketing Strategy · 26. October 2021

An abundance of marketing data isn't necessarily useful and may lead you down the wrong path.

Marketing Strategy · 22. September 2021

The remote work environment has affected audience behavior. It’s up to marketers to meet customers where they are at. Businesses must prioritize the expectations of the customer through a balanced approach to address the hybrid world.

Product Development · 27. July 2021

Any type of market expansion needs to have a marketing plan. Following particular steps will ensure a successful product launch or marketplace introduction.

20. June 2021

The value of feedback - positive and negative - is what bubbles up to the top. Patterns may emerge, or you may discover that your customers’ perceptions of how your company sees itself.

Content Marketing · 05. May 2021

Sharing meaningful content is the first step in attracting new customers and filling the sales funnel. Make sure it has meaning to the audience to have a positive effect on your sales efforts.

Content Marketing · 19. March 2021

Like so many people, I love history. It gives me particular satisfaction when I can put a historical perspective on something personal or professional. People often talk about content marketing like it is something new in a marketer’s toolbox. In reality, brands have been telling their stories for hundreds of years. In 1732, Benjamin Franklin published the yearly Poor Richard’s Almanack to promote his printing business. Charles Scribner’s Sons began publishing Scribner’s Magazine in...

Content Marketing · 21. February 2021

Blogs are an effective way to exhibit your expertise on the subject matter of interest to your audience. As professionals, all of us have much to share. Avoid these pitfalls and your readers will look forward to your next blog.

23. January 2021

Whether you are a solopreneur, a small business or middle-market enterprise, the last thing you want to do is be invisible. Why? Your clients may think that you are out of business or not interested in doing business with them.

16. November 2020

Have you ever heard the phrase “It’s not about you”? Well it’s truer now than ever during the pandemic. Whether your customers are consumers or businesses, the pandemic has changed the marketing landscape. The overall approach of marketing messaging has changed to a softer tone and stronger focus on value. Businesses are more generous with information that is helpful to their audience and less on promotional content.